Jaipur Rugs Foundation was launched in 2004 as a social initiative by the Jaipur Rug’s Company which specializes in hand knotted rugs, with the primary objective of promoting sustainable livelihood opportunities for uplifting the underprivileged communities of rural artisans and weavers who in reality are the true heroes of the carpet industry’s success story. It is a unique attempt to identify and consequently support these artisans who, on account of their low socio economic status have been the victims of tyrannical oppression by the contractors. The foundation strives towards eradication of social inequalities by creating equal employable opportunities for the weavers belonging to diverse socio economic and cultural backgrounds. We not only empower but also encourage the development of entrepreneurship skills amongst the rural weavers so as to capacitate them to contribute to their overall development along with the growth of the industry. Our ultimate goal is to establish a self sustainable system at an all India level where the weavers would be able to break away from the vicious cycle of poverty and become the masters of their own socio economic development.

Jaipur Rugs Foundation is an initiative for planning activities and actions to develop and empower the weavers to improve their standard of living. Through Jaipur Rugs Foundation, the Company reflects its caring and passion to develop the weavers from one level to the other. Jaipur Rugs Foundation is the mechanism through which the Company in taking actions to look into and improve the other areas of the weavers through welfare activities such as health and sanitation, education, livelihood, women empowerment etc. The foundation is getting the weavers linked with other government and agency schemes such as helping in making of Artisan Credit Cards or getting insurance under Rajiv Gandhi Bima Yojna etc.

The foundation has nurtured under the profound leadership and guidance of the renowned visionary, Mr. Nand Kishore Chaudhary, who believes in building innovative and visionary leaders from the underprivileged and deprived communities so that they create a democratic society wherein the values of equity and justice can prevail. The environment should be such that they are able to assert their rights with dignity and confidence. Mr. Chaudhary believes that anyone and everyone have the power to transform the world. The key is to search within and discover it. His undying motto has been to connect million of hearts worldwide with the crafts of Indian rural weavers.

Ever since its inception, the Foundation has taken several initiatives with an unrelenting conviction to its mission of service to the community and has several success stories to its credit. Over the years, we have been able to strengthen and fortify the rich heritage of designs into homes and businesses across the globe. Currently we are working in eleven states of India, touching and emphatically affecting more than 40000 lives.

Website www.jaipurrugs.org