Mr. Nand Kishore Chaudhary (NKC) is the founder of Jaipur Rugs. It is his story of success and prominence that clearly shows how determination and willpower, when coupled with knowledge, clear vision and proper planning, enables one to reach the pinnacle.
In 1978, he initiated his carpet business operations with just two looms and 9 artisans. Today, it has converted into a network of thousands of artisans spread across India. His consistent hard work has made him India’s leading carpet manufacture and exporter. The carpets are exported to more than 40 countries across the world. Mr. NK Chaudhary’s vision is to see Indian hand-knotted rug industry at par with the international industry. For this, he is constantly working to promote and facilitate research in the rug industry with special focus on product development and technology inclusion.
Mr. NK Chaudhary lays his belief in an ancient principle that says Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime. The connotation for this proverbial saying suggests that the capability to work is of greater benefit than a one-off handout which further implies that it is best to teach the person how to survive than to provide all his needs and learn nothing. Extending its efforts to empower and provide a sustainable livelihood to underprivileged strata of the society, Jaipur also educates women to help them in lead a respectful and dignified life.
Having been born in an Agarwal family, Chaudhary learnt about the evil of caste discrimination prevalent in the society, which Chaudhary has attempted to improve to a large extent. His very first artisans belonged to the community that was considered as untouchable, but Chaudhary envisioned beyond this and valued work, talent and functions to uplift the livelihood of many such artisans. By elevating their status from mere wage earners to becoming business owners, Chaudhary provides better ways of leading a financially empowered life to artisans, especially women below poverty line.
Born in the same year (1978) since when NK Chaudhary began this carpet business, the eldest of Mr. Chaudhary’s daughters....Know more
After graduating in Textile Chemistry from North Carolina University, U.S.A, Ms. Archana Chaudhary has been working in....Know more
A young Design Director of Jaipur Rugs, Ms. Kavita Chaudhary has been heading all product developments in the field of....Know more
A young, resourceful and an energetic entrepreneur, Yogesh Chaudhary is presently the Director of Jaipur Rugs Company....Know more
Asha Chaudhary :
Born in the same year (1978) since when NK Chaudhary began this carpet business, the eldest of Mr. Chaudhary’s daughters, Asha Chaudhary takes charge of all the US operations for Jaipur Rugs heading the company as the president of JRI, Atlanta. With a unique perspective and outlook to function the industry, Asha has been giving a new light to her father vision, adding to the product line and the customer scope for JAIPUR. Her knowledge of the American market and experience over the years has taken the company to new altitudes altogether.
After completing her under-graduation course as Bachelor of Business Administration with a concentration in Finance from Emory University in 2001, Asha immediately joined her father in Jaipur to gain understanding of the business. And since 2005, she has wheeled the company’s Atlanta-based U.S. headquarters, growing the scope of JAIPUR’s customer base. Expanding the range from just 32 designs to over 600 today, JAIPUR is able to offer the maximum style range in various textures and patterns.
Asha Chaudhary’s efforts has been such that today the company has moved way forward from just the typical rug specialty stores to over 2000 customers coming from a comprehensive submission of retailers, online dealers, interior designers and individual clients etc.
Archana Chaudhary :
After graduating in Textile Chemistry from North Carolina University, U.S.A, Ms. Archana Chaudhary has been working as Director of Quality Assurance for Jaipur Rugs Inc. Atlanta USA for several years now. Being an invaluable support to the Company for enhancing upon the quality of its products & services, she is also an integral part of the delivery system setup team in the USA.
Kavita Chaudhary :
A young Design Director of Jaipur Rugs, Ms. Kavita Chaudhary has been heading all product developments in the field of handknotted rugs and carpets in her company along with working nonstop with large-scale clients and meeting with a myriad of design demands and products for more than three years. She has elevated the Company to a new level with her artistic skills and an aesthetic sense of design and color. She plays a pivotal role in the popularity that is enjoyed by Jaipur Rugs for its exquisite colors and patterns.
Yogesh Chaudhary :
A young, sharp and an energetic entrepreneur, Yogesh Chaudhary is presently the Director of Jaipur Rugs Company Pvt Ltd, a leading manufacturer of hand-knotted carpets and rugs. Being the fourth child and the eldest son, of N.K. Chaudhary, the founder of the business, he heads the sales and marketing of the company along with taking strategic decisions of systems and strategy of the company, administration, managing the account and finance departments, final recruitment, and other operational processes.
Taking complete control of these operations, Yogesh strikes out from his family as being the only non –graduate, as he choose to drop out Boston University after two years of studying management, to join his father’s business and accomplish new and greater standards for it. And ever since then in 2006, he has been a true asset to the company. His efforts have resulted in increased production of the rugs and ensuring delivery to the customers as per their needs and specifications.
Born on October 9th, 1986, Yogesh Chaudhary today stands as a respected member of many prestigious associations such as Confederation of Indian Industry (CII), TIE “The Indus Entrepreneurs” represents “Talent, Ideas & Enterprise”, Indo-German Chamber of Commerce, etc.