Decorating lives @jaipur
JAIPUR is India's largest manufacturer and exporter of handknotted rugs, known globally as a leader in hand-woven rugs category. The artistic designs, tantalizing color combinations and
the comfort feel of textures make JAIPUR's rugs the first choice around the world. Over the years, JAIPUR has continued to perfect techniques and to carry forward the rich heritage of
designs into homes in more than 35 countries around the world.
Most artisans in the developing world, especially those in rural areas, lack access to global markets. This limits their potential to expand their businesses and increase their financial stability. With a network of around 40,000 skilled artisans in rural India, JAIPUR chose a way to weave happiness into their lives and creates wonders by linking the grassroots to the most elite and luxurious icons of the world. JAIPUR takes pride in transforming lives of rural artisans towards a better tomorrow.
With its base of operations in Jaipur, the Pink City of India, the brand takes the artistic craftsmanship of hand-woven rugs and the colors of its origins to North America through its local unit in Atlanta, Georgia (USA) and representatives across USA and Canada.
Jaipur Socio-Economic Business Model
Vision
We look upon business not merely as a source of income or profit, but as a way of life, as a medium for putting our talents to good use, while at the same time affording us an opportunity to be of service to the community. Profits will follow. Let us remember that profit is not just a set of figures, but of values.
Mission
"Service to the community" is our motto. Our company strives towards this focused direction to make the society grow hand in hand with our own growth and prosperity. We ensure that the skills of our weavers are matched by the needs of our customers.
Fast Facts
7,000 home-based weavers in India
3,000 wool spinners
Before working for JAIPUR, most of them lived below the poverty line.
JAIPUR is committed to bettering the lives of artisans and their families.
8 states & 600 villages in India
7,000 looms create more than 100,000 rugs per year
80% of JAIPUR artisans are women and live in disadvantaged communities of rural India
Customers in 35 countries across the world.
