By leading the industry in design and innovation, we at Jaipur Rugs are committed to create a unique relationship of beauty, joy, and passion between a rug and its owner, and to promote the rich tradition and heritage of master weavers in their art. Jaipur Rugs makes this relationship by building and creating a global supply chain on a colossal scale—focused on harnessing human capabilities and skills at the grassroots level, thereby providing steady incomes for rural men and women in the remotest parts of India and connecting them with markets of the rich, such as the United States.

The Company has its linkages from the very grassroots to the end users of the product. Traditionally, carpet weaving used to take place through contractors, the weavers were not paid what they really deserved and were exploited by the contractor. Jaipur Rugs has built a direct contact with the weaver and there is no middleman in between and this has helped to pass the weaver the return for his hard work and artistic creation. The weaver can directly deal with the Company and can put his view point on the matter.

Jaipur Rugs procures the material through its specifications and as per the production requirements plans the manufacturing of the goods thereby through its aggressive marketing techniques the Company sells its product to the different counties of the world.

The interlink age from the procurement of raw material till the dispatch of finished goods at every stage is carried out under efficient system synergies and this makes Jaipur Rugs a unique ecosystem characterized by efficiency and salutatory coordination. Jaipur Rugs is at a competitive advantage from all its other competitors because of its commitment to building deeply rooted relationships. It is able to do so by allowing decentralization at the level of manufacturing as well as logistical support. It believes in abiding by its unrelenting faith in fundamental social values such as equality of wages as well as opportunities, Skill enhancement of those associated with Jaipur Rugs, provision of social welfare services such as health care, educational services etc. Since Jaipur Rugs demonstrates such strong social values it is able to build enduring relationships which in turn influence the quality of its products.

Technically too the company’s architecture combines several interlinked facets such as information technology (IT) infrastructure, human interaction, loyalty, and training. Its Enterprise Resource Planning (ERP) system optimizes its geographically diverse supply chain by allowing for continuity of work, institutionalizing quality control and achieving scale. The company also focuses on creating well-designed communications networks that enables delivery of raw materials, communication with the weavers and the artisans and tracking the progress of work in its remote locations.

Our production process adheres to a strict regime of balanced vertical integration. Starting from the procurement of wool or silk till the final product is distributed, each product undergoes a streamline of multiple tasks which is inclusive of quality inspection at each stage. Adherence to exceptional quality standards and supervision by experienced and skilled investigators has enabled us to attain the ISO 9001: 2008 and SA 8000 Certification. This international standard duly prescribes a set quality management system and quality control for exceeding customer’s expectations and meeting them within the specified time frame.

Despite several success stories to its credit, Jaipur Rugs is grounded in its commitment to the development of the rural communities in which it works, and to the cultivation of leaders throughout the organization. There have been several examples wherein people have been rewarded with positions of leadership. Jaipur Rugs seeks to continually deepen and strengthen these relationships with and between its 40,000 employees and its growing number of global customers. This will prove effective in establishing organizational capabilities at a global level.