Jaipur Rugs has always felt that one has to go beyond the boundaries to create an impact on the community and this required a lot of courage and initiative to face the tough road to improvise the community level. Jaipur Rugs have been giving due importance to the society and at the same time steps have been taken to give back the society the credit for the growth of the organization. For thirty years, our founder Mr. Nand Kishore Chaudhary has spent his Careers span feeling the pulse of many Indian weavers. Jaipur Rugs Foundation is based on the concept of 3Es which encompasses producing employability for the unemployed, providing employable opportunities for the ambitious artisans and supporting them in every way to graduate them as entrepreneurs.

Jaipur Rugs has been in the process to develop each artisan a self independent entrepreneur who is able to deal with the complexities of the trade and can get a fair return for his work through its competing skills.
Self-Help Groups is an initiative to conquer these 3Es. These groups so formed aim at making small artisans and weavers financially strong and independent so that they can sustain a regular livelihood.

A self-help group comprises of 10 to 15 artisans who are willing to learn carpet weaving for a better standard of living. These people are identified by us and are facilitated or guided on support with the government. Trainers from our end ensure that they are provided with all facilities, say looms, raw materials, etc so that they proceed with their weaving capabilities. We also assist these groups in having direct access to the markets rather than channelizing their earnings through a contractor.

Jaipur Rugs Company continuously is in the process to bring people from the international arena to see and observe the rural Indian conditions thereby getting into action and bringing in resources for the improvement of the grassroots level. People had shown interest to contribute in one or the other way which has helped to create an impact on the life of the people. Even a small gesture from the visitors is warmly welcomed by the people at the grassroots level and this in turn builds a relation of self respect for each other.